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The maison was founded in 1968 by Gerolamo Gimmo Etro as a textile company. Paisley immediately became a distinctive feature of the brand's production. It is a stylistic design with several thematic v...The maison was founded in 1968 by Gerolamo Gimmo Etro as a textile company. Paisley immediately became a distinctive feature of the brand's production. It is a stylistic design with several thematic variations. Etro identifies itself as A historic luxury ready-to-wear company that revives Indian designs, inspired by English antiques and ancient history. The company, with its ingenious and innovative approach, will continue its journey over time, expanding beyond fashion. Today, the paisley motif can also be found in collections of furnishing fabrics, as well as scarves and ties. The paisley-patterned fabric thus becomes a trademark: thanks to a special fastening method, it can also be applied to suitcases, bags, and holdalls.
