GCDS: "God Cannot Destroy Streetwear" or - in one of the thousands of interpretations - "I swear I'll stop tomorrow". A contemporary language the one used by Giuliano Calza, the brand was born in Milan in 2015, with the clear aim of reaching his peers. In GCDS, the logo returns to be part of the design, as if it were a decoration or embellishment. A hymn to streetwear, which interrupts, with a charge of energy and irreverent irony, years of minimalism and understatement. The entire production of the garments is confined to the cities of Bergamo and Barletta. The brand is set to become a colossus in streetwear.