The history of New Balance begins in Boston in 1906 thanks to William J. Riley, an English shoemaker who immigrated to Massachusetts, immediately dedicated to a project of studying and creating specif...The history of New Balance begins in Boston in 1906 thanks to William J. Riley, an English shoemaker who immigrated to Massachusetts, immediately dedicated to a project of studying and creating specific insoles and footwear for people with foot problems. The brand, now fourth in the world in the production of sneakers for athletes and lifestyle, known and represented throughout the world, was already born with great attention to health and quality.
