The brand New Rock is a Spanish company of shoes and clothing. The company was founded in 1978 by the Ortuño family, who have three generations of experience in this field. New Rock products, mostly made of leather, include gothic-style boots and shoes, biker boots, western/cowboy boots, high-heeled boots, formal shoes and boots, and sneakers. Each line has its own name, for example the gothic boots are called Metallic Power. Due to the unusual design, namely the unusually thick sole, spikes, chains and skull motifs, New Rock shoes are widely used among punks.