UGG

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46 products

UGG

Ugg, are the coolest boots of the moment, a phenomenon followed all over the world. The original idea, however, came from a real need: the search for a practical shoe that would allow surfers to warm their feet out of the water. Hand-stitched sheepskin and a sole: the remedy devised by Australian Brian Smith in 1978 was quick and ingenious, immediately appreciated by young people in Sydney as a sign of non-conformist fashion. Imported into the States by Californian company Deckers, Ugg boots became a trend on the backstage of Hollywood film sets, appreciated by actresses as comfortable footwear to wear between takes.