The Champion brand was founded in New York in 1919 by three members of the Feinbloom family who together created a sportswear company. Over the years, the Champion sportswear will be at the side of numerous sports teams until landing, in the 90s, in the NBA. In recent years, however, the iconic "C" of Champion has been transformed into a sporty chic abbiglaimento tightening collaborations and created capsules with Clothsurgeon, Rick Owens, Chiara Ferragni and Super Mario Bros.