DKNY was founded in 1985 in New York by Donna Karan with the intention of creating a brand characterized by the comfort of sportswear and the elegance of ready-to-wear, with the intent of placing itself in a medium price range accessible to most customers. The brand then created DKNY Juniors, DKNY Kids, and DKNY Baby with the intention of making our girls' clothes comfortable but always with a touch of glamour.