Moschino: history of an original and innovative brand. In 1983 the illustrator Franco Moschino, who had worked for Versace in previous years, founded the Moschino brand without ever wanting to define ...Moschino: history of an original and innovative brand. In 1983 the illustrator Franco Moschino, who had worked for Versace in previous years, founded the Moschino brand without ever wanting to define himself as a stylist. Thanks to a lively and provocative style, in just a few years Moschino achieved great success. The secret of its success, as well as the hallmark of Moschino collections, is in the ability to revisit traditional sartorial garments in a pop key.
