The history of New Balance began in Boston in 1906 thanks to William J. Riley, an English shoemaker who immigrated to Massachusetts and immediately dedicated himself to a project of studying and creat...The history of New Balance began in Boston in 1906 thanks to William J. Riley, an English shoemaker who immigrated to Massachusetts and immediately dedicated himself to a project of studying and creating specific insoles and footwear for people with foot problems. The brand, now fourth in the world in the production of trainers for athletes and lifestyle, known and represented all over the world, was already born with great attention to health and quality.
