Ireneisgood is a brand inspired by Irene Kim's mantra, #GOODFORYOU. Fueled by the belief that the world could use more expressions of love and encouragement, Ireneisgood hopes to empower people to stay true to themselves and embrace their individuality. The label is made up of basics and accessories with a twist, influenced by Irene's signature off-duty look: edgy, with a feminine twist.