The Loredana brand was founded in 1949 in Putignano, in the province of Bari, in an important Italian industrial district for manufacturing children's clothing. The company has remained, and always will be, faithful to the "Made entirely in Italy" concept. Tradition, family, artisan culture, quality. It is on these values that Loredana bases her collections. But also innovation, research and experimentation. Always with a single objective: to dress little girls from the first days of life to the first years of adolescence. With taste, with the eye of those who make fashion and with the hands of those who create it.