The Puraai brand was founded in Italy in 2018, by two young designers driven by the desire to look for something that deeply represents them. The inspiration was born during a trip of the two to Japan, the name, Puraai, comes from the term "Pura", plastic, and "Ai", love, a name which means that, if recycled and reused correctly, the Plastic represents a very useful and respectful resource for our environment. This brand today offers vegan products that are at the same time versatile and stylish, suitable for everyday life.