The brand was founded in New York in 2004 by Tory Burch, daughter of investor Buddy Robinson and actress Reva Robinson. The designer redefined the aesthetic codes of American style, enriching it with... The brand was founded in New York in 2004 by Tory Burch, daughter of investor Buddy Robinson and actress Reva Robinson. The designer redefined the aesthetic codes of American style, enriching it with an international vision. The company's mission is to support women's empowerment and women entrepreneurs. Tory Burch's production mainly consists of tunics, cardigans, kaftans and ethnic accessories and falls within the so-called boho-chic style. Burch is also known for creating a line of ballerina-style shoes that she named Reva in honor of her mother. The Tory Burch brand logo is a stylized medallion that appears on all of the designer's creations.